App Store

The apps you love.
From a place you can trust.

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Designed for discovery.

Stories and collections that inform, help, and inspire. Updated daily.

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Stories and collections that inform, help, and inspire. Updated daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.

Nearly 20K stories and counting.

Curated by experts. Handpicked for you.

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Curated by experts.
Handpicked for you.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.

Discover amazing apps with a rich search experience.

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Discover amazing apps with a rich search experience.

Our rich search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists.

Over 1.8M apps available worldwide.

175 storefronts in over 40 languages.

Over 150 expert editors worldwide.

Get the details on every app.

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Get the details on every app.

App product pages give you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Privacy and security.
Built into everything we do.

Security for every app. At every level.

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Security for every app.
At every level.

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.

100% of apps are automatically screened for known malware.

Over 10K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.

You choose what data to share. And with whom.

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You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.

Over 150K submissions rejected last year for violating privacy guidelines.

Apps can’t pull your data from other apps.

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Apps can’t pull your data from other apps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

Dedicated to trust and safety.

Apps must adhere to our guidelines.

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Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Every week, over 500 dedicated experts around the world review over 100K apps.

Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

You should never have to worry about inappropriate content.

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You should never have to worry about inappropriate content.

We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.

No surprise purchases.

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No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.

Every day, moderators review worldwide App Store charts for quality and accuracy.

In 2020, we removed over 60M user reviews that were considered spam.

Over 2M apps removed because they haven’t been updated or don’t work on our latest OS releases.

Hardware and software. Powering amazing experiences together by design.

Apps help unlock the full potential of your Apple devices.

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Apps help unlock the full potential
of your Apple devices.

Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like super‑smooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

We help app developers take advantage of our latest hardware technologies.

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We help app developers take advantage
of our latest hardware technologies.

We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.

Download with confidence.

Make any app yours. Instantly.

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Make any app yours. Instantly.

Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.

Purchase safely and securely.

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Purchase safely and securely.

App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.

Over 900K apps use secure payment technologies like Apple Pay and StoreKit for goods and services.

Issue? Refund? Your purchases are backed by AppleCare.

More about Issue? Refund? Your purchases are backed by AppleCare.

Issue? Refund? Your purchases are backed by AppleCare.

In the unlikely event that you have a problem, the world‑class support of AppleCare is there for you. Just contact AppleCare online, by phone, or by email. One of over 5000 AppleCare team members will assist you with issues and refunds.

Как зайти в AppStore на компьютере, если нет вкладки «Программы» в iTunes?

Разработчики компании удивили своих клиентов приятной новостью. Они разработали суперновейший и удобный интерфейс, задали абсолютно новый алгоритм упорядоченности программ и игровых приложений, перекрыли доступность ко всему содержанию AppStore с ОС. А также представили новую версию iTunes 12.7 (для Windows ПК и Мас).

Однако последнее привело к неудобству для всех пользователей, которые привыкли получать скидки и просматривать все новые и свежие новости и предложения от компании на экране своего персонального компьютера.

Предыстория исчезновения вкладки «Программы» в iTunes

Устройствами Apple широко пользуются крупнейшие компании и предприятия из Фортуна 500. Фирмы закачивают различные программы, не существующие в AppStore. Для них, как и любому пользователю, необходимо непосредственное наблюдение над всеми приложениями, а также контроль над всеми данными. При помощи психологического давления компании заставили создателей Apple заняться разработками и выпуском окончательного решения.

Компания Apple создала спецверсию iTunes непосредственно для частного предпринимательства. В программе по-прежнему существует вкладка App St., с помощью которой можно непосредственно управлять приложениями на устройстве.

Сама программка может поддерживать все нынешние виды устройства. Однако это не является обновлением. Это предыдущая версия программы, не имеющая сложностей при загрузке и в использовании в нужном направлении.

Данный iTunes имеет версию 12.6.3. Специалисты дали ему определённое название — iTunes-бизнес.

Как найти вкладку «Программы» в ITunes?

Просматривать содержимое виртуальных полок магазина AppStore можно, перейдя по этой ссылке https://support.apple.com/ru-ru/HT208079 .

Но установить приложение через нее не получится. Для этого можно:

• Скачать более старую версию iTunes (12.6.3.6) — для Mac и Windows. Перед скачиванием необходимо убедиться, что на вашем персональном устройстве не установлена новая версия. Если же всё-таки она есть, то её необходимо удалить.
• Ну и конечно же установить и перезагрузить программу.
• Если вкладка не появится, надо перейти в раздел «Править меню» и поставить галку около «Программы».

• В выпадающем списке вновь появятся «Программы» с вкладкой AppStore.

ВАЖНО! После удаления программы придётся заново установить медиатеку.

Как установить вместо бизнес-iTunes обычный?

Когда что-то перестанет функционировать, или вы, вдруг, осознаете, что бизнес-iTunes вам уже больше не понадобится, вы можете просто напросто вернуть суперновейшую версию. Скачивать iTunes необходимо с сайта Apple. Информацию почтовика указывать необязательно, так как на неё в дальнейшем будут приходить различного рода рекламные предложения.

Благодаря существующим вышеперечисленным способам можно легко настроить вручную все старые опции устройства. Теперь у вас появилась возможность скачивать для себя различные приложения, программы и даже игры с помощью iTunes через свой персональный компьютер.

Apple App Store for PC and Mac: Download & Access Apps on iTunes

«Help! I’m running iTunes 12.7.0.166 and I synced my iPhone with iTunes regularly. However, I failed to find a way to transfer an app on my computer to my iPhone. The older iTunes can do it easily but the new one doesn’t, because the App Store in iTunes disappeared. How can I transfer an app to my iPhone now?»

Before Apple released iTunes 12.7, users can browse App Store directly on iTunes, which couldn’t be more convenient. However, in the newer versions of iTunes(iTunes 12.7/12.8), Apple has removed app management feature in iTunes on Mac/PC. Its latest update was focused on music, movies, TV shows, podcast, and audio books, but not on app management. Since then, you can only accesss App Store on an iOS device.

So how can we download and access Apps on iTunes now? Read on to find the solution! It’s really simple to get App Store on PC and Mac.

Get App Store Back to iTunes

Since the problem happened after the release of the iTunes 12.7, you can downgrade iTunes or download iTunes 12.6 on your Mac or Windows PC to get back App Store on PC/Mac. Don’t worry, iTunes 12.6 definitely supports newest iOS devices including iPhone 8/8 Plus and iPhone X though Apple won’t provide technical support for it. Follow the steps:

Step 1 Download iTunes 12.6.3 for your device.
iTunes 12.6.3 for Mac
iTunes 12.6.3 for Windows(32bit)
iTunes 12.6.3 for Mac(64bit)
Step 2 Run the downloaded installer. Follow on-screen instructions to finish the installation of iTunes 12.6.

Step 3 When it’s done, launch iTunes and select pulldown menu in the top left corner, then select Apps.
Step 4 Then you should see the App Store.

Congratulations! Now connect your iPhone or iPad to iTunes, select your iOS device and access or download the apps directly from iTunes to your iPhone.

How to install apps on iPhone/iPad from PC with iTunes 12.6

Now that you have iTunes 12.6 back on your Mac/PC, read on to know more about how to install or access apps on iPhone/iPad from PC via iTunes. Notice that if you already bought/downloaded the app and you just want to know how to transfer it to your iDevice, jump to step 8.

Step 1 Launch iTunes on your PC or Mac and sign in the same Apple ID as you use on your iPhone/iPad.
Step 2 Click on iTunes Store at the top of the screen.
Step 3 Click on the Music category at the right side of the screen, change it to the App Store.
Step 4 In the drop-down menu, click App Store.

Step 5 Browse apps that you want on your iPad or iPhone. At the top right of the screen is the search feature that you can use to search for a particular app. You can also change the category of apps by selecting All Categories on the menu. Then you can browse specific categories of apps including productivity apps, games or social media apps.

Step 6 Buy the app that you want or on get a free app downloaded.
Step 7 When you purchase the app, it will automatically downloads to your PC or Mac. Then you can transfer it to your iDevice via iTunes.
Step 8 Connect your iPad/iPhone to your PC/Mac and sync the iOS device. To speed up the syncing, you can choose to sync only apps.

Or if you don’t want to sync iTunes with your iPhone, you can download the purchased apps from iTunes on the App Store on your iPad/iPhone. To do this, launch the App Store app on your iDevice and select the previously purchased tab. You should see your most recent purchased apps on this tab, including those installed from iTunes on a PC/Mac. Next to the app icon, you can see a cloud button. Tap it to start the download.

Tips: You don’t need to pay again for the apps that you’ve already bought.

All the above are the solutions to download & access apps on iTunes after the App Store is removed. Does this passage help? Please give us a like and share it to your friends!