File:Samsung Logo.svg

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Date 7 August 2008 Source http://www.samsung.com Author Samsung Permission
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current	23:26, 25 May 2018		512 × 170 (3 KB)	Fetx2002 (talk | contribs)	Reverted to version as of 23:00, 10 January 2018 (UTC)
11:41, 9 April 2018		91 × 30 (4 KB)	도영이 (talk | contribs)	Reverted to version as of 00:48, 13 August 2017 (UTC)
23:00, 10 January 2018		512 × 170 (3 KB)	Teo.raff (talk | contribs)	Resize
00:48, 13 August 2017		91 × 30 (4 KB)	Fetx2002 (talk | contribs)	Reverted to version as of 00:05, 28 July 2015 (UTC)
11:27, 8 August 2017		200 × 32 (3 KB)	Happy60907 (talk | contribs)	updated: Main used logo.
00:05, 28 July 2015		91 × 30 (4 KB)	Fetx2002 (talk | contribs)	updated
04:02, 12 November 2014		122 × 42 (3 KB)	Fetx2002 (talk | contribs)	Official Samsung CI color http://www.shi.samsung.co.kr/Kor/Company/ci.aspx
23:17, 5 November 2014		122 × 42 (4 KB)	Mwtoews (talk | contribs)	White letters, retrace logo from PDF manual
13:51, 7 November 2013		695 × 232 (3 KB)	Fetx2002 (talk | contribs)	updated
10:13, 7 November 2013		235 × 78 (3 KB)	Fetx2002 (talk | contribs)	color fix

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Логотип Самсунг – история появления и эволюция

О бренде

Samsung Group – известный по всему миру конгломерат, появившийся в Южной Карее около 80 лет назад. Данная компания производит и реализует высокотехнологичные компоненты, бытовую технику, телекоммуникационное оборудование и аудио- и видеоустройства.

Нажмите кнопку «Создать» и конструктор бесплатно создаст для вас логотип. Просто выбирайте и начинайте работать!

Основание компании

История логотипа Самсунг начинается в 30-ых годах XX века, когда корейский предприниматель Ли Бён Чхоль решает наладить производство рисовой муки. Благодаря активному развитию поставок пищевых товаров появляется возможность официальной регистрации торговой марки Samsung Trading Company. Это первый шаг в становлении бренда.

Невиданную популярность компания получила в 1950-ых годах, как раз после окончания Корейской войны. Однако сфера торговли все также ограничивалась реализацией сахара, лапши и шерсти. И только в 70-ых годах был основан бренд Samsung Electronics Co. Ltd, специализирующийся на продаже электроники.

Далее идет активное развитие фирмы и появление новых направлений бизнеса, которое не прекращается до сих пор.

Логотип: появление и изменения

За время своего существования логотип Самсунг несколько раз изменялся. Этому предшествовали различные события, в том числе и полное изменение специфики бизнеса. Далее подробнее про каждый этап эволюции логотипа Самсунг.

1 версия лого

Название Samsung переводится как «три звезды», поэтому на эмблему бренда было решено нанести именно эти изображения. А фон в виде лапши был выбран, исходя из концепции бизнеса. Но данный вариант логотипа Самсунг достаточно быстро стал неактуален из-за расширения ассортимента товаров компании.

2 версия лого

В 60-ые годы бренд стал заниматься реализацией страховок и продажей недвижимости, что значительно повлияло на внешний вид будущего логотипа Samsung. Теперь он должен был отражать новую сферу деятельности фирмы.

Новый Samsung logo был введен в 1969 году и состоял из наименования бренда на английском языке возле небольшого серого квадрата с 3-мя звездами.

3 версия лого

Прежняя версия логотипа просуществовала целых 10 лет. Однако спустя столько времени дизайн фирменного знака показался основателю компании устаревшим. Поэтому было решено разработать более современный вариант лого.

Бренд Самсунг к 80-м годам начинает заниматься продажей и экспортом цветных телевизоров, производством первых компьютеров, стиральных машин и холодильников. Это и нужно было отразить в новом логотипе Samsung. Теперь он состоял из названия с тремя звездами внутри красных многоугольников.

4 версия лого

В 1993 году Samsung становится современной глобальной корпорацией, из-за чего возникает потребность в кардинальных изменениях эмблемы бренда. И с этого года логотип Самсунг больше не содержит изображение трех звезд. Их заменило наименование компании, помещенное в центр эллипса.

Фигура окрашена в синий цвет, который одновременно символизирует небо и воду. А буквы названия, касающиеся границ эллипса, олицетворяют связь бренда со всем миром.

Этот дизайн логотипа существовал вплоть до 2015 года и был широко узнаваем среди аудитории разных стран. Однако изменения коснулись и его.

Последняя версия лого

Уже почти 5 лет компания Samsung использует новый фирменный знак. Его дизайн стал проще, утратив иконку в виде эллипса и сменив цвет надписи. В настоящее время Samsung logo состоит только из наименования, выполненного синим цветом. Такой ребрендинг позволил получить более современный логотип, сохранив при этом узнаваемость компании.

Продуктовый и графический дизайнер с опытом работы более 10 лет. Пишу о брендинге, дизайне логотипов и бизнесе.

Samsung Logo

Samsung Logo PNG

For most of the company’s history, the most distinctive element of the Samsung logo was a three star pattern. It reflected the origin of the brand’s name, which means “tri-star” in the Korean language.

Meaning and history

The brand was created in 1938, but its operation was rather modest, so the need for a logo actually did not arise. By 1958, however, it was obvious that Samsung needed its own insignia. The logo featured 3 stars, 3 stripes and wheat plants inside a circle shape. The stars were connected with the name of the company, while the wheat plants emphasized its agricultural roots.

With the introduction of the brand’s first black and white television in the 1960s the need for a logo update became obvious. Although the new emblem was based on the same visual metaphor – three stars in a circle – it looked different, cleaner. Also, a wordmark appeared next to the symbol.

Where is Samsung made?
Samsung is one of the largest South Korean companies, and its main production facilities are located there. Though with the huge volumes of the company’s sales, it is necessary to have its plants in other regions, this is why Samsung also has its factories in Brazil and Indonesia.

The Samsung logo introduced in the 1980s looked more up-to-date. The lines became sharper; the negative space was successfully used.

The original logo was pretty cluttered and bore nothing in common with the current Samsung logo. You could see three stars, three stripes, and wheat plants inside a circle.

The stars adopted a more refined and unique shape. The emblem now looked more abstract and less cluttered. Next to it, the lettering “Samsung” in black was placed.

The circle and the square, in which the stars had been placed on the previous emblem, disappeared. There were now only the stars and the brand name, which was given in shorter letters.

The star design was also used as a standalone emblem. In this case, the symbol was enlarged so that every detail could be clearly seen.

The emblem featuring the three stars remained unchanged, while the wordmark was slightly modified. In comparison with the previous one, it looked somewhat bolder and shorter.

This is the year when the current Samsung logo was born. You can see the now-familiar bold sans serif letters inside a blue ellipse. What is most important, the iconic “A” without the horizontal bar appears on this version.

The design team decided to dismiss the ellipse. Today, both the ellipse logo and the logo without the ellipse are used. One of them is a primary logo, while the other is a secondary one.

Who owns Samsung?
The brand Samsung is owned by Samsung Group, a company, which was established in 1938 by Lee Byung-chul. Today it is a privately-owned group, with Lee Jae-yong as the chairman.

Galaxy logo

The logotype of the Samsung Galaxy range including several types of mobile computing devices has undergone several updates since it was first introduced in 2009. The current Samsung Galaxy logo features the company wordmark given in the same typeface as on any other Samsung’s appliance or device, while the word “Galaxy” features a different font.

The Samsung logo, which keeps the “three stars” of success and prosperity, has its roots hidden in the title. In translation from Korean Sam means “3” (extra-digital meaning is “greatness” and “multiplicity”). Sung is translated as “stars” (“success”, “diversity”). Indeed, before becoming the world’s technological leader, Samsung used to sell products, insurance services, and it also processed food products.

Audio emblem

Samsung is one of the companies that, in addition to a visual logotype, have an audio logo. The author of the melody is an Austrian composer Walter Werzowa. It was recorded by the Los Angeles-based music and sound design production company Musikvergnuegen. The audio logo comprises the notes E♭, A♭, D♭, E♭.

What is a Samsung One UI Home?
Samsung One UI Home is the name of software, which is installed in all Samsung devices. The software works as a launcher for all the gadgets working on Android OS, and can not be deleted from the device.

The wordmark features a customized typeface, which may be a version of either the Helvetica Black or the DDT Cond SemiBold font. The distinctive feature of the type is the letter “A”, which is given without the usual horizontal bar. This reflects the constant strive for innovation that is characteristic for the brand.

Color

The color scheme is quite simple. In addition to the basic color, white, it includes a dark shade of blue. In fact, blue has been present in some versions of the Samsung logo since the 1960s. Also, some of the earlier versions of the logo include red, black, and grey.

What is a Samsung Push Service?
Samsung Push Service is the name of one of the applications, available for the gadgets of the South Korean brand. The software’s main function is sending notifications to come related to all the updates and changes in Samsung applications. On some of the devices, Samsung Push Service is installed by default.

Video

What is a Samsung Pay?
Samsung Pay is the name of the official mobile payment system of the South Korean brand. The application also works like an e-wallet and allowed keeping your electronic money and proceeding with various transactions.

What is a Samsung Flow?
Samsung Flow is the name of the official Samsung software’s which was designed to provide a connection between the mobile phones, tablets, and computers of a user. The app allows easily move and browse media files and documents from your smartphone on your PC or vice versa.

What is a Samsung+?
Samsung+ is the name of the official Samsung application, which is installed on all the mobile gadgets of the brand by default. The software was designed to help Samsung users with diagnostics and support issues.