What is the Microsoft commercial marketplace?

The Microsoft commercial marketplace is a catalog of solutions from our independent software vendor (ISV) partners. As an ISV member of the Microsoft Partner Network, you can create, publish, and manage your commercial marketplace offers in Partner Center. Your solutions are listed in our online stores, alongside our own Microsoft solutions, connecting you with businesses, organizations, and government agencies around the world.

The commercial marketplace is available in more than 100 countries and regions, and we manage tax payment in many of them. If you sell to established Microsoft customers, they have the added benefit of including commercial marketplace purchases in their existing Microsoft purchase agreements to receive a consolidated invoice from Microsoft.

Commercial marketplace online stores

The Microsoft commercial marketplace has two online stores: Microsoft AppSource and Azure Marketplace. Microsoft AppSource contains business solutions and Azure Marketplace contains IT solutions. Commercial marketplace software and services can also be found in Microsoft products such as Microsoft 365, Dynamics 365, Microsoft Power Platform, and Azure. Our online stores and in-product experiences draw millions of potential customers each month. Each online store offers different scenarios to make sure your solution or service is available to the right customers.

When you create a commercial marketplace offer in Partner Center, it may be listed on either or both online stores based on the offer type, categories, and other options you select. In the rare case that the offer is relevant to the users of both online stores, it can appear in both. To learn more, see Listing and pricing options by online store and A Buyer’s Guide to Microsoft AppSource and Azure Marketplace.

Microsoft AppSource

Microsoft AppSource is for business solutions, such as software as a service (SaaS) applications, and also apps that extend directly into Dynamics 365, Microsoft 365, and Microsoft Power Platform. AppSource consulting services are professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI.

Here’s an example of an offer listing page in AppSource:

AppSource in-product experience

Customers can also access your AppSource offers through Microsoft 365, Dynamics 365, the Power Platform, and Azure. The following example shows how to access AppSource add-ins from the Power BI File menu.

This option opens a window where the customer can search for Power BI add-ins by name or category.

Azure Marketplace

Azure Marketplace is for solutions that are built on or built for Azure and intended for IT professionals and developers. This includes listings for consulting and managed services. Azure Marketplace consulting services are professional service offerings that help customers get started with or accelerate the use of Azure.

Here’s an example of an offer listing page in Azure Marketplace:

Azure Marketplace in the Azure portal

Azure customers can discover and deploy Azure Marketplace solutions through the Create a resource option in the Azure portal.

This option opens the Azure Marketplace within the Azure portal, where they can search for solutions by name or by category.

Benefits of selling with Microsoft

Our goal is to help you accelerate your business in partnership with Microsoft, and to connect Microsoft customers with the best solutions that our partner ecosystem offers. To do that, we support you throughout your journey, from onboarding to publishing and growth. Take advantage of the capabilities in the commercial marketplace to grow your business.

• Expand your solution portfolio to new markets and segments.
• Generate new marketing leads and sales opportunities.
• Upsell and cross-sell your solutions as your customers move their workloads to the cloud.
• Market your solutions for specific workloads and industry scenarios to reduce sales cycles, accelerate projects, and increase deal profitability.
• Get actionable insights on your listing performance and orders to learn how to maximize campaign activities for your solution.

Partners who list with the commercial marketplace are eligible for a diverse set of free technical, marketing, and sales benefits to help grow your business:

• Leverage the technical resources you need to get your application ready for launch, from technical support, application design, and architecture design, to Azure credits for development and testing.
• Access free Microsoft Go-To-Market Launch Fundamentals to help you launch and promote your solution. You might also be eligible for additional Microsoft marketing campaign inclusion and opportunities to be featured in the commercial marketplace.
• Reach additional customers and expand your sales opportunities with the Cloud Solution Provider (CSP) program, the co-sell program, and Microsoft Sales teams.

To learn about these benefits in more detail, see Your commercial marketplace benefits.

What is Azure?

The Azure cloud platform is more than 200 products and cloud services designed to help you bring new solutions to life—to solve today’s challenges and create the future. Build, run, and manage applications across multiple clouds, on-premises, and at the edge, with the tools and frameworks of your choice.

Trust your cloud

Get security from the ground up, backed by a team of experts, and proactive compliance trusted by enterprises, governments, and startups.

Operate hybrid seamlessly

On-premises, across multiple clouds, and at the edge—we’ll meet you where you are. Integrate and manage your environments with services designed for hybrid cloud.

Build on your terms

With a commitment to open source, and support for all languages and frameworks, build how you want, and deploy where you want to.

Be future-ready

Continuous innovation from Microsoft supports your development today, and your product visions for tomorrow.

compliance offerings—the largest portfolio in the industry

of Fortune 500 companies trust their business on Azure

investment (US dollars) per year in security to protect customers’ data from cyberthreats

Solutions do the work for you

Find answers to the business challenges you face with an Azure solution that brings together everything you need—related products, services, and third-party applications. From DevOps to business analytics to the Internet of Things, you’ll be up and running quickly with a scalable, cost-effective solution that works with your existing investments.

Healthcare

Develop solutions for proactive, personalized healthcare.

Financial services

Better serve customers, empower employees, and optimize risk management.

Government

Build secure solutions to better serve and protect your citizens.

Retail

Deliver personal, seamless, and differentiated experiences.

Manufacturing

Respond quicker to customer feedback and market trends.

Companies doing great things with Azure

«We did look at different platforms, including Azure, Google, Amazon, and VMware. If we wanted to put the whole city in the cloud, we needed Azure.»

Photo of Corona, CA by sergei.gussev / CC by 4.0

Creating better experiences for 15.4 million customers worldwide

ASOS, a top online fashion retailer, delivered a more personalized, mobile-first experience with Azure.

Onboarding developers in hours instead of weeks

Daimler AG quickly attracts and onboards top talent to innovate faster using the Azure development environment.

Providing a compliant analytics service for healthcare

After assessing multiple options, McKesson chose Azure to offer their customers cloud-based healthcare analytics.

Popular questions about Azure

Is Azure secure?

Yes, security and privacy are foundational for Azure. Microsoft is committed to the highest levels of trust, transparency, standards conformance, and regulatory compliance—with the most comprehensive set of compliance offerings of any cloud service provider.

How can Azure help if I outsource my IT?

IT partners use Azure to deploy, manage, and support customers’ existing solutions, and to offer ready-made or custom solutions. Ask your IT partner how your organization can take advantage of Azure to meet your business goals. Or, find an Azure partner that fits your needs. Explore a wide network of partners with verified Azure capabilities.

What other customers are using Azure?

Of the Fortune 500 companies, 95 percent rely on Azure for trusted cloud services. Companies of all sizes and maturities use Azure in their digital transformation.

Is it only for Windows apps and services?

No. Azure supports open source technologies, so you can use the tools and technologies you prefer. Run virtually any application using your data source, with your operating system, on your device. With Azure, you have choices.

Will Azure really save me money?

With no upfront cost, you only pay for what you use. Azure provides flexible purchasing and pricing options for all your cloud scenarios, such as the Azure Hybrid Benefit, and offers extensive tools to help manage your cloud spend.

Can I try Azure services?

Yes. Create an Azure free account to experiment and build in the cloud. You’ll get access to free Azure products and services, plus a $200 credit to use in your first 30 days.

Will Azure work for my industry?

Azure provides solutions for all industries, through proven combinations of cloud products and services. Address your industry-specific business challenges today, and prepare for the future by innovating with Azure solutions.

How does Azure compare to other clouds?

Azure is the only consistent hybrid cloud, delivers unparalleled developer productivity, provides comprehensive, multilayered security, including the largest compliance coverage of any cloud provider, and you’ll pay less for Azure as AWS is five times more expensive than Azure for Windows Server and SQL Server.

Find, try, and buy apps on Azure Marketplace

Accelerate the pace of development at your organization with thousands of certified apps tailored to meet your needs. Search from a rich catalog of more than 17,000 certified apps and services, deploy seamlessly, and simplify billing with a single bill for all Microsoft and third-party solutions.

Find apps for analytics, cloud migration, and security

Monthly feature of apps that support analytics, migration, and security needs.

Datadog

Monitor your servers, clouds, metrics, and applications in a single place. By bringing together data from every tool and service in your company’s stack, Datadog provides a single source of truth for troubleshooting, optimizing performance, and cross-team collaboration.

Monitor your data

Data Mobility and Migration

Leverages automation to help you to efficiently move data from heterogenous storage environments (SMB, NFS or S3 Object) into Azure or across cloud platforms. Optimize your storage infrastructure by ensuring that you have the right data, in the right location at the right time.

Trend Micro Cloud App Security

Enables Microsoft 365 customers to embrace the efficiency of cloud services while enhancing security. The service uses native Microsoft 365 APIs that allow for integration within minutes to add anti-fraud technology complementing Microsoft 365 with or without Office 365 ATP.

Find apps for financial services, manufacturing, retail, and sustainability

Monthly feature of apps that support innovation and software needs in key industries.

Mifos — Cloud-Based Core Banking Platform

Digitize operations in the cloud through flexible API-driven core banking software for banks and financial technology companies.

Industrial Predictive Operations Center

Empower domain experts to solve operations and maintenance issues across thousands of assets and hundreds of production lines.

Automate all assets

QVALON — Managing in-store retail operations

Manage retail stores with a single mobile app for in-store inspections, mobile audit and task management with powerful analytics.

Leverage powerful analytics

Axonize Energy Management and Orchestration

Significantly reduce energy costs and enhance the user experience with the Axonize energy management orchestration platform.

Reduce energy costs

See how a small startup landed a Fortune 50 client

ShookIOT develops solutions that help their customers get more value from operating data to make better, faster decisions. Lean how they used Azure Marketplace to compete with much larger companies and make their biggest deal yet with a Fortune 50 client.

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.

«We were able to do everything through the Azure Marketplace to start transacting, start doing business, and providing a solution immediately.»

Leanna Chan, Co-founder and Chief Revenue Officer, ShookIOT

Get apps for your industry

Find line-of-business apps tailored to your industry that work with Office 365, Dynamics 365, Power BI, and other Azure web apps on Microsoft AppSource.