Drive Windows and Doors Leads Forever With These 5 Tips

You may think that you’ll have to dedicate hours and hours each week for the rest of the life of your business to generate new windows and doors leads and build your customer base, but that’s not necessarily the case. Once you set yourself up for success, you can generate leads passively forever. How do you set up passive lead generation? For starters, you can check out our tips.

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1. Keep Your Theme Simple and Tight

One of the most common mistakes small businesses make is not keeping their brand and marketing tight. They are allowing their message to get jumbled and confuse potential clients. There are a few simple ways you can address this right away.

• Update your website keywords to fit tightly with your brand
• Ensure the wording in ads and on lead landing pages match
• Coach salespeople to use language that matches your brand
• Eliminate duplicate content to set your website apart

Once you’ve taken the time to tighten up your brand and marketing materials, you’ll have a consistent message that promotes leads continuously without much additional work.

2. Identify “Pain Points” and Address Them First

Your marketing should work to address any pain points of going with your business over going a cheaper route before your customer can question it. You can support your salespeople in this way. You will also generate more leads if your ads or landing pages address problems in advance.

For instance, if a client has a choice between repairing a foggy window pane and putting in a new window, you can address the long-term costs of only addressing the symptom. You can talk about these pain points via video on your landing page to draw potential clients in and keep them on your page longer.

3. Utilize SEO Effectively

Search engine optimization is one of the most effective and simple ways to keep leads coming in without much work on your part. As long as your website is set up correctly with keywords and landing pages, the rest is almost no work for you.

You can add to your SEO by utilizing PPC advertising along with an optimized website. We’re happy to help get your SEO where it needs to be to help build leads with one of our excellent SEO packages .

SEO is where consistency means the most. You have to ensure that your marketing and website are speaking the same message, or you will miss out on an abundance of leads.

4. Focus on Reviews

From reviews on your website to reviews on your Google Business Page, Yelp, or Facebook, customers can find out about you long before they visit your website.

Utilizing reviews to help boost your business is essential to the passive generation of windows and doors leads.

You can tilt the scales in your favor by asking every client you work for to do a review on your service and products. You can send them your Google Business Page to do the review right there, or you can ask for a video testimonial or both. You’re always doing work that you feel proud of anyway, so why not ask your ideal clients for their glowing reviews?

Video testimonials on your website can help to build trust in your brand through social proof, while reviews on websites like Google and Yelp can help those in search of a great door and window installer to see that you’re legit.

5. ReMarketing

When someone lands on a critical page within your website or an industry page, you’ll want to use remarketing to keep your brand at the forefront of their mind. Remarketing can put your consistent message onto their Facebook page, LinkedIn, Instagram, and more. It can help to solidify your brand in their memory for future use.

Final Thoughts

Driving window and door leads that will continue to come in month after month might seem like a challenge, but it’s a matter of some setup on the front end to keep things moving. If you’re not sure where to start or you need help getting your lead generation started, then we are always here to help.

Our website designers, SEO packages, and informational marketing guides are an excellent resource for ensuring you drive both passive and active windows and doors leads for your business.

Watch this quick video to see how savvy businesses save time and hook better leads:

Window & Door Costs

Converting a door to a window costs between $1,000 and $3,000. Doors with side windows, also called sidelights, and a transom typically range from $1,000 to $4,000. You’ll pay more to install exterior doors than interior ones.

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The price of your door or window depends on materials, the type of door or window, and the treatments. Window treatments like shades, shutters and screens cost from $120 to $1,130 on average.

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National Average	243 руб.
Typical Range	148 руб. — 341 руб.
Low End — High End	78 руб. — 600 руб.

National Average	212 руб.
Typical Range	149 руб. — 294 руб.
Low End — High End	84 руб. — 434 руб.

National Average	223 руб.
Typical Range	119 руб. — 328 руб.
Low End — High End	50 руб. — 620 руб.

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2021 Notice: Material & Labor Prices are Surging

Demand for windows has grown over the past year. And, as a result, manufacturers are increasing materials prices. Prices have gone up 5% to 10% this year, and many parts of the country are experiencing long delivery times. If you’re planning a window installation or replacement project, we recommend starting as early as possible in the season, preparing for potential price fluctuations, and allowing extra time to order materials.

New or Replacement Window and Door Prices

The cost of materials for your window or door range from $40 to $2,000 or more. Steel or aluminum cost more than PVC or composite wood options. A window or door professional can give you an estimate unique to your project.

Steel Windows and Doors Cost

A steel door costs from $500 to $1,250 on average to install or replace. Doors can cost much more depending on the size and style, with some as high as $5,000. Steel window frames are generally much more expensive than aluminum or wood options. You can find a steel window kit for $100 or more per frame, before the cost of glass or installation.

Aluminum Window and Door Prices

Aluminum window project costs range from $400 to $1,200 or more on average. Aluminum doors cost $100 to $2,000. A sliding-style door will raise the price.

PVC Doors and Windows

Vinyl is the most affordable window material and costs $250 to $600 on average. An interior door made of PVC runs from $200 to $500, though custom models may cost more.

The cost of a wood window frame runs from $200 to $2,000, though custom frames can cost more. Wood frames require more upkeep than vinyl or steel. A wooden door can cost as much as $6,000 for an exterior model with sidelights.

Composite Wood

Composite windows cost from $300 to $1,100 for an installed frame. Doors run from $40 to $500 on average.

Window Costs by Type

A single window runs from $100 to $1,300 for standard sizes and materials. However, costs vary greatly depending on the type of window, the material of the frame and the glass used. Here are a few common styles and their costs:

Window Type	Average Cost
Standard	$100-$1,300
Casement	$300-$1,000
Bay	$600-$2,500
Egress	$450-$1,600
Storm	$100-$1,000
Skylights	$150-$3,000
Dormer	$2,500-$4,000
Garden Windows	$500-$2,400

Talk to a window installer to get the most accurate pricing information for your project.

Doors Costs by Type

The average cost to install a door runs from $500 to $1,500. Entryway doors are typically the most expensive, while interior doors are cheaper. Find out more about door costs by type below.

Interior Doors

You’ll pay $750 on average to install a standard interior door. Pocket doors cost $1,000 to $3,500. A barn door style costs from $300 to $1,000. It may be time to replace your interior doors if you notice that:

• The jambs are damaged or unaligned.
• The door has holes, warping or cracks.
• Your current style looks out-of-date.

Hollow-core doors are less expensive than solid options, so be sure to ask your pro which type works best in your home.

Exterior Doors

Exterior doors cost $1,100 on average to install. However, more specialized doors with custom designs and high-end materials can cost as much as $20,000. These doors should be able to withstand:

• High winds
• Harsh temperatures
• Weather events
• Intruders

Additionally, doors that lead to a garage must be fire-coded.

Some homeowners choose to pay the cost to install storm doors, which offer added protection for your main entry door. Storm doors run from $200 to $600 on average.

The cost to install a security door ranges from $600 to $4,600. These styles also protect against intruders.

Sliding Glass or Patio Doors

Sliding glass or patio doors cost $2,000 on average to install. However, large sizes with extra features and customization can run up to $7,000.

Garage Doors

The average cost to install a garage door is $1,200. Some models cost as much as $2,300. A double garage door is pricier than a single.

Average Cost to Install or Replace Windows and Doors

The cost to replace a window runs from $200 to $1,800. Replacing a door costs from $500 to $1,500 on average.

Window-to-Door Conversion Cost

Converting a window to a door costs $250 to $3,300 on average. High-end materials can add $4,000 to the average cost.

Convert Window to Sliding Glass Door

A sliding glass door costs from $1,000 to $5,000 to install depending on the number of panels. Converting a window to a sliding glass door will cost slightly more since your pro will need to dispose of old materials.

Turn Window into French Door

Expect to pay from $600 to $5,800 to convert a window to a French door. The window dimensions, style and material will play a role in the total.

Door-to-Window Conversion Cost

Converting a door to a window runs from $1,000 to $4,000. Don’t forget to factor in the cost of frame materials, glass and labor for this project. A local window installation pro in your area can give you the most accurate quote for this job.

Window & Door Replacement vs. Repairs

The average cost to repair a door is around $230. You may need to call a pro if you notice your door:

• Sticking and swelling
• Sagging
• Causing drafts

A window repair job costs $350 on average. Hire a pro for a repair project if you notice:

• Broken glass
• Cracked frames
• Fogging
• Drafts

If your door or window suffered serious damage, is old and out-of-date or has structural issues, your pro may recommend getting a replacement.

How do I get the best prices on windows and doors?

You can get a good price on windows and doors by choosing inexpensive materials like vinyl or composite wood. Additionally, using standard window sizes set by the manufacturer rather than custom sizing can help keep costs low. While it’s a good idea to avoid booking a contractor during the summer busy season, keep in mind that you shouldn’t wait until winter for this project due to the cold temperatures.

Always get multiple quotes for your project so you can select the best rate.

How much are window treatments?

Window treatments cost from $120 to $1,150 on average. Motorized shades and California shutters typically cost more than vertical blinds or roman shades.

How much do shutters cost?

California shutters and plantation shutters cost from $2,200 to $2,700 to install in a home. On average, you’ll pay $20 to $45 per square foot.

How much does it cost to install a screen door or window screen?

The cost to install a screen door ranges from $100 to $1,500. Replacing a window screen costs from $150 and $500.