How Much Does Windows 10 Spy on You?

Privacy has been a major concern among some users since Windows 10 was first released. Microsoft does provide a privacy web page where it details how and what kind of information Windows 10 collects. Windows 10 also includes a dedicated Privacy setting, which lets users configure and adjust what they want the operating system to know and access; from location services to the camera.

Version 1703, released in March 2017, was Microsoft’s first step toward being more transparent about the data collected by Windows 10. The software firm went a step further by providing a dashboard where users can configure even more settings in regards to advertisements in the web browser, your Microsoft Account, and services such as the Cortana digital assistant. This article takes a close look at Privacy in Windows 10 and how you can control what Windows 10 knows about you—and whether it even makes sense to do so.

What does Windows 10 know about you?

The information collected by Windows 10 focuses on several areas within the system: users accounts, installed apps, and services such as Location and the Bing search engine. Recently, Microsoft revealed more details regarding its progress toward being transparent about data collection in Windows 10. The software firm noted that a vast majority of the 500 million systems running Windows 10 consented to diagnostics data being collected.

For example, 71 percent of customers are selecting Full diagnostics data to help us fix things and improve Microsoft products. While your direct feedback like, “The privacy settings added to clean installs are a boon for the privacy minded,” and “Very well done,” is great to hear, we know there is still work to do to meet and anticipate the expectations across our diverse customer base and provide you with the best privacy experience possible. Source

But what exactly does this entail? Do people know they are agreeing to this? And when do you get to choose?

The best place to start with privacy in Windows 10 is when you first setup and configure a new Windows 10 PC. The out of box experience presents options for adjusting your privacy settings before you reach the desktop. Users can view additional information about what each setting does. Probably the two least important in Microsoft’s choice of data collection are Relevant Ads and Tailored experiences with diagnostic data. According to Microsoft:

Microsoft uses the data we collect to provide you the products we offer, which includes using data to improve and personalize your experiences. We also may use the data to communicate with you, for example, informing you about your account, security updates and product information. And we use data to help show more relevant ads, whether in our own products like MSN and Bing, or in products offered by third parties. However, we do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to target ads to you. Source

So, if you want advertisements that fit your location and culture, this option is available to you—but it’s not necessary. As for security updates, I don’t need ads to tell me about a security update. Windows Update already does a rather good job of ensuring updates are downloaded and installed.

If you really want to know what Windows 10 does know about you, the Privacy setting in Windows 10 is worth reviewing. It clearly tells you what data it’s collecting and sharing with the built in apps and those from third parties.

Location Services

Windows 10 keeps tabs on where you are located and shares that information with websites and installed apps. Granular options are available so that users can limit location access to specific apps. Users do have the option to disable Location services entirely. In Windows 10, click Start > Settings > Privacy > Location.

Windows 10 also keeps a log of places you have visited for a short period of time on your device – about 24 hours. You can use the Privacy dashboard to clear this information. Bing, Maps, and Cortana benefit the most from Location services.

Bing services include search and mapping services, as well as the Bing Toolbar and Bing Desktop apps. Bing services are also included within other Microsoft services, such as MSN Apps and Cortana, and certain features in Windows (which we refer to as Bing-powered experiences).

When you conduct a search, or use a feature of a Bing-powered experience that involves conducting a search or entering a command on your behalf, Microsoft will collect the search or command terms you provide, along with your IP address, location, the unique identifiers contained in our cookies, the time and date of your search, and your browser configuration. Source

Users should think carefully about whether you should clear this data. Services such as Find My Device, which you can use to locate a lost or stolen device, depend on location services.

Search and Bing

If you use the Bing search engine to look for information, the site parses your search queries for both personalization and auto suggestions. This is not unique to Bing; Google does it too—Brian recently wrote up a piece on how to view and disable your Google Account history settings. Bing also works with Microsoft’s digital assistant, Cortana, so you can get answers to questions. If you want to clear this information, open the Privacy Dashboard, select the Search tab then click Clear search history.

Cortana

This leads us to Cortana, the digital assistant that powers a lot of intelligence built into Windows 10. Digital assistants are a fundamental part of services and operating systems today and in the future; whether it’s Google Assistant; Siri in macOS and iOS; Alexa on the Amazon Echo; or Samsung’s Bixby. Cortana’s method of collecting and tracking information is done through notebooks.

Users can find this setting by opening Cortana on the Taskbar then selecting the Notebooks tab. The settings tab let users adjust what Cortana collects, knows and your interaction. Many of these settings are unchecked by default, but you can periodically review them if you want Cortana to stop doing something.

In the next release of Windows 10, version 1709, also known as the Fall Creators Update, users will have a dedicated Cortana setting where they can easily find and manage these settings.

Users can also clear all that Cortana knows about them from the Privacy Dashboard.

Microsoft Edge

Microsoft’s new Edge web browser uses cookies to collect information about frequently visited web pages. Some of the default data saved include: your Browsing history; Cookies and saved website data; Cached data and files; and Tabs I’ve set aside or recently closed. Web browsers have been doing this sort of thing for decades; so this is nothing new.

If you want to delete the saved data in one of these options, click the More actions menu (…), scroll down, click Settings > click choose what to clear, then uncheck the options you want to keep. Scroll down then click Clear. You can configure Edge to clear these options each time you close the web browser.

Below that are links to additional settings where you can control what Edge knows about you in the cloud and your Bing search history.

Telemetry

Windows Vista was Microsoft’s first start to collecting diagnostics data in a way that could help to improve the quality of the Windows codebase. From BSOD’s to application compatibility, diagnostics help inform both Microsoft and third party hardware and software vendors about problems users are experiencing with their products.

This in return leads to timely fixes and more stable releases. Telemetry has evolved on a much grander scale in recent releases of Windows 10. For example, the Windows 10 Insider Preview program uses diagnostics to help find issues from users who volunteer to share it. Windows 10 with consent, can be configured to send information which includes browser and inking data.

What are your options?

Windows 10 is a web centric operating system and a lot of its innovation depends on how much it knows about you in order to accomplish certain tasks. For example, Apps such as Calendar, Contacts, Tasks and Email work in unison so you can view upcoming events, respond to emails or complete tasks you working on.

If I may be a bit frank, if you are not open to sharing some information, then you really should not be using Windows 10. You could, of course, try using a Local account, but you are delaying the inevitable. Everybody in the industry is doing some form of information collection, but it ultimately boils down to are you aware of it; does the service or application tell you; or give you the option to opt in or out? I think Windows 10 does an admirable job at that between the Privacy setting and the Privacy Dashboard.

I personally found the thought of going through each tab in Windows 10 and disabling specific settings, time-consuming, paranoid and ultimately futile. You are in a sense, crippling the benefits of Windows 10 to further improve the operating system over time. What are the consequences then if you want to go off the grid?

It doesn’t mean the option is not there to have some control over the information stored on the device; it is there and I think that’s probably the best part—you can disable it if you want. What I recommend users do is carefully review what’s web based, versus what’s locally stored on the device. An off the grid option is not really possible but there are some things you can do.

• Use a Local Account.
• Browse using an alternative web browser such as Mozilla Firefox.
• Use the Private Mode option in your favorite web browser.
• Setup a VPN on your computer so your data is securely transmitted.
• Switch your search engine to another platform such as Duck Duck Go.
• Don’t use online cloud services such as Dropbox, Google Drive or OneDrive—instead, you can save your files in a Personal folder.
• Use an email client such as Mozilla Thunderbird.
• Use Libre Office for productivity tasks such as word processing, spreadsheets.
• This is probably the most extreme: switch to a Linux distribution such as Linux Mint.

Conclusion

We want devices to be super smart when it comes to helping us know the world around us, but you can’t expect it to magically do so without volunteering some of your own information. Use your real life as an example—you likely have family and friends who know a great deal about you. Sharing that personal information is part and parcel to your relationship. It’s a similar concept with your “personal” devices. Sometimes, it’s just for us to get over the concept of our devices – otherwise inanimate objects – actually becoming intimate strangers in our lives.

Windows 10 is spying on you, but there’s a way out

If you have installed Windows 10 and agreed to its terms and conditions during installation then you are being spied on and this is not a conspiracy theory but a fact. Here’s what’s going on and how you can prevent yourself from being spied on.

Microsoft’s new service agreement consists of about 12,000 words, which clearly states that the operating system will be invading your privacy like never before and if you haven’t read that then it’s not your mistake, we hardly read TOS anyway.

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So the Microsoft’s new service agreement states that,

“We will access, disclose and preserve personal data, including your content (such as the content of your emails, other private communications or files in private folders), when we have a good faith belief that doing so is necessary to.”

Microsoft does, however, also gives you an option to opt-out of features that you think may be invading your privacy, but remember if you have installed Windows 10 you have opted-in for all features by default.

How to Stop Windows 10 from Spying on You

If you are reading this section because you are seriously worried about this, understand that opting out of Windows 10 is not so straightforward. However, if you follow each of the mentioned steps thoroughly then you will be able to prevent yourself from Windows 10 spying in no time.

NOTE: These steps will be appropriate in both cases, either you are about to install Windows 10 on your computer, or if you have already installed it without paying extra attention to the installation instructions. Depending on your situation, you might need to perform all of the following.

Here are 4 simple tasks you have to follow to stop Windows 10 from spying on you:

Task # 1: Go to ‘Settings’ -> ‘Privacy’. From there you will have to go through 13 different selection screens, turning everything of your concern to ‘off’. After that, you will find some of the most important settings under ‘General’ section, whereas the other setup screens will let you select whether you want specific Windows apps to access your messages, camera, calendar and other areas.

Task # 2: You might also want to change Cortana’s settings, turning every option to ‘off’. But your selections completely depends on whether you are finding this feature useful or not.

Task # 3: This one is an essential option that you have to turn off. And many are going to miss this one because these settings are only changeable through an external website. So head over to https://choice.microsoft.com/en-gb/opt-out , there you will find two selections i.e. “Personalized ads in this browser” and “Personalised ads wherever I use my Microsoft account”. Turn both of them to ‘off’.

Task # 4: To add another layer of privacy, you might also be interested in removing your Microsoft account from Windows 10, and use some local account instead. Doing this might take away some of the features like Synchronisation across other devices, OneDrive and Windows Store – won’t be a big deal for many! So to remove your Microsoft account, head over to ‘Settings’ -> ‘Accounts’ -> ‘Your Account within Windows 10’, and from there you will be able to remove the account.

Windows 10 will sync data and settings by default with its servers. That includes browser history, currently open web pages, favorites pages, websites, saved apps, Wi-Fi network names, and passwords and mobile hotspot passwords.

We also advise you not to activate Cortana, Microsoft’s personal virtual assistant, but if you have already activated it here’s what you’ve allowed it to collect:

• Your device location
• Your email and text messages data
• Your Calendar data
• Apps you are using
• Your contact list
• Who’s calling you
• With who you are in touch more often
• Your alarm settings,
• Your music on device
• What you purchase
• Your search history in case you’re using Bing search engine.

“To enable Cortana to provide personalized experiences and relevant suggestions, Microsoft collects and uses various types of data, such as your device location, data from your calendar, the apps you use, data from your emails and text messages, who you call, your contacts and how often you interact with them on your device.”

“Cortana also learns about you by collecting data about how you use your device and other Microsoft services, such as your music, alarm settings, whether the lock screen is on, what you view and purchase, your browsing and Bing search history, and more.”

Windows 10 can also use you for marketing and advertising purposes as it generates a unique advertising ID for users on every device which can be further used to serve commercial content.

Though Windows 10 comes with default capability of automatically detecting malware on user’s PC, when it’s collecting personal data at such a level you don’t need a malware.

So Windows 10 is spying on you, do opt-out from all such features you think are privacy invasion for you.